We call our range of products 3dCRM.

What do we mean by that? Simply put, 3dCRM is the concept of tracking visitors to a particular place through that place. Not just understanding time of entry, time of exit and length of visit, but also understanding

• what did they do?
• where did they go?
• what did they linger in front of?
• what did they walk right past?

This information can be invaluable for a large number of organisations, be they retail, leisure or entertainment. Imagine the CRM capabilities of an on-line retailer applied to a physical space. With 3dCRM it is possible to have those capabilities, and turn them to anything from yield management in the leisure sector through to better product placement in the retail sector.

Integrating this data with traditional CRM technologies such as targeted marketing, bulk email, direct mail, purchase tracking and customer evaluation allows an organisation to gain a much fuller understanding of their visitors and set higher targets be they for revenue or satisfaction.